Coco Gauff remains the talk of the tennis world as she leads the earnings race for a third straight year, a sign that on-court magic now travels with major sponsorship momentum.
Sportico’s annual tally shows how branding now matters as much as titles, with Aryna Sabalenka, Iga Swiatek, Zheng Qinwen and others shaping a new map for how tennis stars monetize fame.
Gauff Tops The Earnings List For A Third Straight Year
Gauff’s on-court dominance pairs with a booming endorsement portfolio, keeping her at the top of the list while sponsors chase her image across campaigns and platforms worldwide.
A major mover in the year-over-year standings is the person right behind the American: Aryna Sabalenka, who was fifth in 2024.
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Sabalenka’s sponsorship earnings surged to $15 million, helping her push past the $30 million endorsement threshold for the year as she solidifies a position behind the sport’s marquee names and benefits from EVOLVE’s new alignment.
The world No. 1’s move from IMG to Osaka’s co-founded EVOLVE appears to have paid off, with endorsements playing a decisive role alongside her on-court dominance.
Iga Swiatek, Zheng Qinwen And The Rise Of Endorsements
Iga Swiatek climbed to third overall with about $23.1 million in endorsements and on-court earnings, maintaining her long-standing appeal beyond the clay and grass with a steady stream of sponsorships.
Zheng Qinwen finished the year strong, ranking No. 3 among all female athletes in endorsement income at $19 million, aided by a portfolio that includes Nike, Alipay and Dior even after an injury-shortened season.
Her brand partners reflect a broader shift where players leverage tech and luxury labels to turn court time into off-court momentum that resonates with fans worldwide.
The trend expands as more players level up their social reach, creating a parallel economy to prize money that rewards consistency and personality on and off the court.
Keys Make Major Jumps In 2025 Endorsement Rankings
Madison Keys stands out for the leaps she made in endorsements, moving higher in the standings as sponsors seek her reliability, leadership, and performance at speed on fast courts and big stages.
Her ascent mirrors a broader pattern where veteran and rising stars alike push past prize money and claim durable brand partnerships that can weather injuries and slumps.
Ultimately, the Sportico framework underscores a tennis economy that rewards both championships and commercial appeal, with Gauff, Sabalenka and Swiatek leading a cohort redefining what success looks like in a modern sport.
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